Key Opinion Leader recruitment and management

Identifying and recruiting the right Clinical Champions, the Key Opinion Leaders (KOLs) who can make an enormous difference to your business, is critical. They are of vital importance at every step of the path from initial idea to implemented product being sold in the marketplace.

Your champions need to share your values and your vision of your product helping patients. They need to help guide your business, and give you the all important perspective of an end user. They help you decide where to focus, and what you can ignore.

They help you understand where the market is going, and where you will need to be in the future. They help you ‘skate to where the puck is going, not just to where it is now’.

Most importantly, good KOLs can represent your business accurately and convincingly to their peers. The opinion of a respected colleague is worth more than any advertisement, so the ethical and active engagement of KOLs is critical to success.

GBF Strategy have extensive experience in identifying, recruiting and managing key opinion leaders. We have formed and run scientific advisory boards, and we can help plan and moderate research interactions with clinical professionals.